Haute Joaillerie Atelier · Provenance & Purpose
The Quiet Luxury
of Moissanite
Mayfair London was founded on a singular conviction: fine jewellery should be judged by optical brilliance, tactile weight, and architectural craftsmanship — not the arbitrary retail markups of Bond Street leaseholds.
Bypassing the Traditional Markup
Traditional luxury jewellery houses impose markups of up to 1,200% to fund flagship boutiques and heritage marketing campaigns. We eliminate these intermediary layers entirely.
By engineering directly in solid 925 sterling silver with triple 18K White Gold Finish, 18K Yellow Gold Finish, and 18K Rose Gold Finish, we pair calibrated VVS1 D-Colour moissanites with master jeweler precision.
Every stone delivers a 2.65 refractive index and 0.104 optical dispersion fire — exceeding mined diamonds with 2.4x more spectral radiance while testing 100% positive on standard thermal diamond probes.
Corporate Governance
Sovereign Chain Ltd
Company Registered in England & Wales
Registration Number: 16139802
Logistics Base: Luton Base, United Kingdom
Private Concierge WhatsApp: 07412 279132
Digital Correspondence: concierge@mayfairlondon.uk
VVS1 D-Colour Moissanite
Calibrated 4.0mm round-brilliant gems with serialized GRA certificate and positive thermal probe confirmation.
Double-Lock Architecture
Handcrafted in solid 925 sterling silver with dual spring-loaded side latches ensuring zero detachment risk.
Luton Base 24h Dispatch
Complimentary Royal Mail Tracked 24™ insured delivery across Great Britain & Northern Ireland.